OCAM Industries provides affordable quality aftermarket 4×4 accessories to every 4×4 enthusiast. When OCAM Industries signed on with us in 2017, they were heavily dependent on Ebay for their online sales and had very little branded presence online outside of that platform. They had only moved their website to Neto just over 6 months ago and knew that they needed to prioritise growing their organic search channel.
Although OCAM Industries was in an industry that was heavily dominated by other brands that had been in the market for decades, we knew that with their high number of impressions and product offering, we would be able to help improve their key metrics. We used our unique eCommerce strategy on their Neto-based site and have been supporting them for over 4 years now. Working with OCAM, we have won the Best Use of Search – Automotive award with Global Search Awards in 2021.
With a market of almost half a million monthly impressions, we began by aligning the website identity to their product offering.
- Extensively segmented products by category, make and model
- Completed a URL restructure
- Added a custom Neto menu
- Wrote consistent product descriptions
- Decided on clear product naming conventions
- Added star ratings on search at product and category level
- Provided ongoing consulting for branded organic growth
- Provided ongoing consulting for increasing product and GMB reviews
- Organised consistent link outreach
Year on Year Results
7 months after completing the restructure in March 2017, we started seeing very positive movements. Utilising brand segmentation for vehicle models and makes, we have been able to achieve some amazing numbers.
Always grow both your branded and non-branded organic search efforts concurrently and run a consistent campaign to achieve amazing results. Segmentation to a more granular level (in this instance, vehicle models and makes) will open up more selling opportunities by landing educated and ready-to-purchase customers directly on the right page for their search intent. Our amazing results with OCAM Industries have allowed us to win the Best Use of Search – Automotive award with Global Search Awards in 2021.